the various aspects of your business and identify how design contributes to your user perception, communication, product/ service offering and presentation, workflow, culture, productivity
where you are and where you want to go opportunities where design can help your organisation scale, grow, improve, differentiate, innovate
chart out a plan to ensure that
define why your brand/organisation exist and what its purpose is
define how your brand/organisation plans to realize its intent, its desired purpose
define what your brand/organisation will offer and how it will do so
illustrate the road map for your organisation will fulfill its goals
how your organisation functions - the
study the processes, systems, platforms and the stakeholders that help the ecosystem function.
gaps/opportunities, strengths/weakness in the existing systems and processes for improvement.
new or refreshing existing processes and systems that can make the work flow, material flow, communication flow, knowledge flow simpler, faster and more productive so as to achieve desired results, improve productivity.
the quality of user/consumer experience while interacting with your organisation/brand, at its various touch points. study the infrastructure, backend operations, frontend activities and communication involved in delivering a service across the customer journey.
gaps in the existing scenario to improve upon or opportunities to develop new services to enhance the customer experience critical points of interest, excitement, decision making and judgment
services to motivate, enable, involve, empower and excite your customer, while ensuring relevance and competitiveness leading to customer satisfaction and hence brand loyalty.
alignment of product offering to brand identity/image and story product offering, its quality, aesthetic and its user responsiveness product architecture, packaging and presentation, the market and what it has to offer.
your target market, consumer personas, their needs and aspiration gaps in the existing offering to improve upon or opportunities to develop new products and packages to suite the consumer/user requirement and create differentiation
storytelling : illustrate the product offering of your organisation and how it connects with your target customer, your organisations brand
identity promise and values
product architecture : categorise and organise your product offering
catalogue : identify, collect, validate products for your catalogue
alignment of workplace culture to brand identity/image and story workplace functioning, people interaction and how your work space contributes to the functioning, work style and experience of your team and its people
gaps in the existing scenario to improve upon or opportunities to enhance the culture of your organisation the employee experience, align people, with the vision, mission and desired culture of the organisation brand
business values : defining the organisations value system, what it stands for and how it can translate into it's functioning.
employee relations : defining how your people interact with each other and the organisation / methods to motivate, enable and excite through design.
physical environment : defining a work experience that is conducive with and aligns with the brand, organisation and founders values
define design brief and scope of work for creative/design exercises for the desired outcomes defined by the brand/organisation vision map
identify creative team based on services required to undertake the task at hand, budgets, style, scale and understanding of the expectations
oversee, guide and provide recommendations through the design process ensure that the deliverables are aligned with the requirement of the organisation